This course focuses on providing students with the knowledge and experience of planning and executing marketing strategies through working on a real marketing plan while learning the strategic marketing concepts in the local and global context.  Students will learn how to apply knowledge into practice. Apart from lectures, case studies and guest talk, students are required to take up a real world company based coursework project and eventually deliver a report and a presentation to the instructor and the sponsoring company. This company-based coursework project aims to enhance students’ ability in preparing a full business proposal, critical thinking, problem solving and effective communication as well as time management.