Courses
BMKT3155 Services Marketing (3 units)
- Prerequisite:
- MKTG2005 Marketing Management
- Medium of Instruction:
- English
This course provides students with the up-to-date philosophies and practices of both local and international services marketing. An overview of the services marketing process and its differences from the marketing of customer products will be presented. Topics will also include the issues of quality control and customer satisfaction.