Courses
UCPN1005 The Art of Persuasion (2 units)
- Medium of Instruction:
- English
The course aims to develop students’ persuasive speech skills in English for the purpose of effectively expressing their points of view in a variety of settings. After completing the course in this category, students should be able to (1) demonstrate a grasp of key concepts, principles, and theories underlying effective communication and persuasion by applying them appropriately in various speaking and presenting engagements; (2) conduct audience analysis to prepare speeches for intended audiences; (3) draw upon a variety of sources to enrich their oral presentations; (4) apply principles of effective communication to the preparation and delivery of presentations; and (5) analyse and evaluate persuasive presentations produced by themselves and others.