PRAD4056 Creative Expression (3 units)
- Year 3 standing or above
- Medium of Instruction:
This course stresses advertising creative concept and its expression in brand communications, with applications in the use of different media channels. Students are encouraged to bridge up the task of promotional communications with that of strategic marketing planning and understanding of brands in the form of advertising campaign. Hand-on practices from idea development to execution are required in the class. Practical exercises and case studies are conducted in both Chinese and English languages.
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