PRAD4037 Narrative and Storytelling (3 units)
- Year 3 standing or above
- Medium of Instruction:
This course explores the theory, role and process of storytelling in strategic communications. Students will explore storytelling concepts and narrative techniques for representing a brand or an organization, with an emphasis on emerging areas of brand building, sponsored content, and advertising. Students will also have hands-on experiences in analysing examples of real-life stories and developing their own narrative storytelling.
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