PRAD3106 Strategic Communication Practicum (1 unit)
- Year 3 standing
This course is designed to provide students with an opportunity to synthesize their previous learning by applying communication theories and skills into practice. It also aims to develop students’ analytical abilities in evaluating their own communication process and outcome. Under the supervision of the course instructors, students will work in group for a real-world client to conduct on- or off-campus projects in productions of public relations collaterals, marketing research, event management and branding, or delivery of CSR strategies.
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