Courses
PRAD2007 Principles and Methods of Advertising (3 units)
- Prerequisite:
- Year 2 standing or above
- Medium of Instruction:
- English
A comprehensive overview of advertising, the advertising planning and production process, the socio-economic aspects of advertising, advertising effects, and future of the advertising industry. The basic perspective is that of the Hong Kong and Asian advertising industry, with comparisons to the West.