MKTG3047 Big Data Marketing (3 units)
- BUSI3007 Business Research Methods or equivalent and MKTG2005/MKTG2015 Marketing Management
- Medium of Instruction:
This course provides students with a better understanding of big data and its marketing applications. Students will gain hands-on experience in data collection, data analysis and data driven decision making. Using statistical computing software (e.g. R, SAS, SPSS), they will apply quantitative methods to solve marketing problems in the real-world.
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