ISEM4006 Electronic Commerce (3 units)
- ACCT2007 Accounting Information Systems or ISEM2005 Management Information Systems or equivalent courses
- Medium of Instruction:
Electronic commerce plays an increasingly important role in the implementation of business strategy and the enhancement of operational efficiency in different firms. This course aims at exploring how firms effectively develop innovative e-business models, formulate e-commerce strategies, and implement e-commerce applications and systems. It also aims at discussing current managerial issues in electronic commerce in different business contexts and different market environments.
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