GDBU1037 Exploring Entrepreneurship (3 units)
- Medium of Instruction:
This course aims to introduce the students to the concepts of entrepreneurship and the role of entrepreneurs in the economy. The major contents include entrepreneurial styles, types and characteristics of new ventures, innovative business models, entrepreneurial development process, entrepreneurial management process, and entrepreneurial behaviours. In particular, it discusses the innovative business models and entrepreneurial attitudes that lead to successful development of new products and services in the competitive marketplace. It also explores the elements of creative problem-solving, the identification of new business opportunities, the implications of entrepreneurship for economic development, and the social responsibility of entrepreneurs.
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