This course will provide students with a general understanding of the relationship among cognitive neuroscience, physiology and a variety of communication effects. This course is structured into four general sections: (1) implicit measures of attitudes; (2) eye-tracking; (3) physiological measurement systems; and (4) cognitive neuroscience. Cutting-edge research in the areas of the interaction between media audiences and media content, both theories and methods, will be discussed. Students will go through the complete process of designing and conducting a media psychology study.