This project-orientated course aims to integrate knowledge and skills in AI and digital media, and with a focus of design thinking and media product deployment. This course introduces students to digital media, with particular focus on the multimedia, social media, and the internet, and product deployment. It will also explain the influence of new AI technologies on media industry and social changes. The objective of the project is to enable students to carry out a piece of independent project which could be an advanced data analytics and/or visualization project, or a case study evaluating the applications of AI in digital media. Through lectures, discussions, presentations and practical sessions, students learn how to make the best use of the latest AI technologies to solve communication problems. The output of this course includes, but not limited to, data-driven journalistic report, data visualizations, data-driven business analysis, digital media evaluations, and computational social science projects.