Courses
VART3406 Experience Design (3 units)
- Prerequisite:
- VART2135 Looking through the Lens or VART2136 Sound: The Basics or VART2217 Illustration or VART2245 Wearables: Materials and Processes or VART2255 Design Thinking or (VART2446 Analogue Photography and VART2447 Digital Photography) or (VART2455 Video Basic and VART2456 Video Studio) or (VART2457 Sound Basics and VART2465 Video and Sound Editing) or (VART2497 Basic Illustration and VART2505 Experimental Illustration) or (VART2566 Wearables: Pattern Making and VART2567 Wearables: Dyeing and Decorating) or (VART2586 Space and Site and VART2587 Space and Display)
- Medium of Instruction:
- English
Any designed experience is built on an underlying narrative, which at the same time is created and pre-defined through the design-process. Any narrative, linear or non-linear, pre-supposes a time-line, allowing a story to begin, progress, climax and end. In that sense, Experience Design is about designing time; time for an experience to strategically un-fold to its pre-defined maximal effect.
Narratives are a core concept in contemporary engagement with any audience in the visual arts; narrative structures are applied to corporate brands, events, public relations and promotion, as well as all the most effective kinds of interactions with the public. Narratives structure the exposure of the audience to an experience and define the desired overall emotional effect – aka the “product” – of the design.
It is the aim of this course to introduce various interpretative strategies (= narratives) to the students, to allow them to discover, analyse, understand and appreciate the structures, purposes and intentions of existing narrative samples. It then establishes approaches for developing immersive aesthetic narratives with the students that equip them to relate with, engage and provoke their intended recipients, by establishing on-going, and ideally valuable audience relations. These acquired skills will then be applied and practiced through designing narratives for given case studies.