The focus is on studying selective theories related to communications and networking of the non-profit making organizations with the aim of fostering an open system with reasonable connections with the stakeholders and the public through various means and activities. Another objective is to help students comprehend the values, principles, processes, functions and skills of fund-raising and publicity management in these organizations. Case studies would be used to illustrate the application of practical theories and models in these organizations especially in the context of Hong Kong.