This course aims at further enhancing students' essential business communication skills and techniques in coping with contemporary business needs. To groom marketing students with core business communication skills and competencies, the followings will be emphasised: (1) critically read, comprehend, analyse and discuss business cases and documents of various kinds (e.g. sales proposal, persuasive and negative business messages) to further heighten students' business sense and acumen and sharpen students' audience-sensitive writing skills; (2) proficiently deliver eloquent and business-like Elevator Pitch to present sound and feasible business ideas in an assertive and effective manner.