BUS 7420 Client-based Research Methods (3 units)
- Medium of Instruction:
This course aims to give students the necessary analytical tools and research methods in order to carry out the client-based MBA Project. Emphasis is on introducing students to management models/tools and qualitative and quantitative methods/techniques for making business decisions. Students learn to develop research tools (e.g. questionnaires and interview guides), present and interpret findings for decision-making to solve business problems.
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