BMKT4005 BCom Marketing Project (3 units)
- BMKT3005 Business and Marketing Research Methods
- Medium of Instruction:
This course provides a focus for the application of both local and international marketing knowledge, qualitative and quantitative marketing research skills acquired from the programme. The project provides an opportunity for students to apply the knowledge and skills to a marketing problem, and to prepare themselves for the transfer from the academic to the work situation. The project should be undertaken on a team basis, with one to three students forming a project team.
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