Courses
BMKT3185 Strategic Digital Marketing (3 units)
- Prerequisite:
- MKTG2005 Marketing Management
- Medium of Instruction:
- English
This course is designed to guide future marketing experts in using computer-mediated technologies to develop and implement marketing strategy, with a specific focus on global brands and markets. The course culminates with a capstone project where students will be required to develop a Strategic Digital Marketing plan for a multinational company operating in international markets.