BMKT3035 Global Marketing (3 units)
- MKTG2005 Marketing Management
- Medium of Instruction:
Global marketing addresses global issues that challenge today’s international marketer and describes the concepts relevant to all international marketers regardless of the extent of their international involvement.
This course aims at students up-to-date with the changes facing businesses now and into the future. As global economic growth occurs, understanding marketing in all cultures is increasingly important. Progress toward the single market in Europe has continued, the former communist countries have continued to embrace free markets, a number of symptoms including major declines in currency values and wide spread bankruptcy of highly leveraged firms that had taken on an enormous burden of dollar debt to finance of dubious expansion projects. These are not simply news reports but changes that affect the practice of business worldwide.
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