Courses
PRAD4895 Public Relations and Advertising Honours Project (3 units)
- Prerequisite:
- Completion of PRA Year 3
- Medium of Instruction:
- Formal Classroom Teaching Not Applicable
The project allows students to develop an independent, integrated communication management campaign proposal for a client. Under the guidance of advisers, students are assigned to work on an account (the client), research the competitive situation, identify the target audience, and construct a specific part of an integrated communication campaign. Students can also choose to conduct an original research study on a specific topic in the areas of public relations or advertising.