Courses
PRAD4026 Cross-cultural Advertising (3 units)
- Prerequisite:
- PRAD3015 Consumer Perspectives in Public Relations and Advertising
The course will help students understand the challenges and difficulties in designing and implementing advertising across different countries and societies. Students will learn about the issues of centralization versus decentralization and standardization versus localization. They will also learn practical issues such as regulation considerations and social responsibility of international advertising agencies.