Courses
PRAD4006 Research Practices in Public Relations and Advertising (3 units)
- Prerequisite:
- COMM2007 Communication Research Method (Communication Studies)
- Medium of Instruction:
- English
This course is based on the concepts of research methods and their applications to the study of public relations and advertising. It focuses on hands-on experience of applying various types of research, data collection, and data analysis/statistical techniques for understanding of stakeholder behaviours and media consumption, designing communication strategies, or testing creative concepts. This course is designed to help students develop research skills in practice.