Courses
PRAD3105 Public Relations and Advertising Practicum (0 unit)
- Prerequisite:
- Year 3 standing
Perspectives in Public Relations and Advertising students operate an integrated advertising and public relations agency, The Young Agency. Under supervision, students gain practical experience by participating in the planning and execution of actual integrated marketing communication programmes with a real client. Students become familiar with the techniques of goal-setting, strategy selection, media planning and evaluation.