Courses
PRAD3046 Audience Measurement and Engagement (3 units)
- Prerequisite:
- ORGC2005 Introduction to Public Relations and Advertising or PRAD2007 Principles and Methods of Advertising or PRAD2015 Principles and Practices of Public Relations
This course will examine the roles of audience measurement in advertising and public relations campaign planning. Traditional media platforms such as print, television, out-of-home and internet media will be examined. With technological changes, this course will examine innovative ways of engaging audience through social media presence, search marketing, and space/ location based campaigns.