Courses
PRAD3035 Public Relations Writing (3 units)
- Prerequisite:
- PRAD2015 Principles and Practices of Public Relations
- Medium of Instruction:
- Cantonese
The development of writing abilities needed for handling different organizational communication situations. Experience is provided in the practice of other communication techniques adapted to public relations such as public speaking, liaison with the press, and audio-visual communication. Practical exercises and case studies use Chinese and English languages.