Courses
ICMT4095 Social Services Marketing (3 units)
- Prerequisite:
- Completion of ICMT3027 Marketing Principles
- Medium of Instruction:
- English
This course investigates the practices and challenges of government and government related organizations as well as non profit organizations in the marketing of social services. The course discusses the characteristics of social services marketing, the design and implementation of social services campaigns, the different marketing communication tools for social services marketing, and the evaluation of social services marketing efforts.