Courses
ICMT3015 Creative Advertising Copywriting (3 units)
- Prerequisite:
- Completion of ICMT3017 Introduction to Public Relations and Advertising
- Medium of Instruction:
- Cantonese
This course deals with the concepts and techniques of advertising copywriting by introducing the importance for advertising copy. By establishing a basic understanding of advertising approach, starting from a brief to an advertising campaign, conceptual thinking and practical works will be demonstrated simultaneously.