Courses
BMKT4195 Sales Management (3 units)
- Prerequisite:
- MKTG2005 Marketing Management
- Medium of Instruction:
- English
Effective management of a company’s sales force is essential to the successful implementation of its overall marketing plan. This course provides students with overall understanding of the roles of sales management in a corporation and the theories as well as the empirical practices in managing a sales force effectively in the local and global context.