Courses
BMKT3145 Marketing Practicum (3 units)
- Prerequisite:
- MKTG2005 Marketing Management
- Medium of Instruction:
- Formal Classroom Teaching Not Applicable
This course aims to provide students with an opportunity to acquire real-life hands-on business experience related to various issues and activities associated with an organization’s marketing function. Under the guidance of both a faculty member and a project sponsor (a for-profit or non-profit organization), students will form a practicum team and engage in an ad hoc project that is primarily related to the sponsor’s marketing activities. The practicum placement is expected to take up no less than 120 hours to complete, and it may or may not be paid.